Samsara's new tracking label aims to cut into $35B cargo theft problem

Cargo theft costs U.S. businesses roughly $35 billion annually, a figure that has climbed 60% year over year, according to FreightWaves. Much of the loss stems from a visibility gap between carrier pickups and deliveries, where shippers have no way to track their freight. Samsara announced two products Wednesday at its Beyond 2026 conference in Las Vegas to address the problem. The Samsara Tracking Label is a paper-thin, adhesive-backed Bluetooth label that delivers near-real-time shipment visibility with a 45-day battery life. It contains no lithium or hazardous materials and can be discarded after delivery. The company also introduced Agent Studio, a no-code tool for operations teams to build AI workflows without IT support. The labels work across Samsara's network of millions of connected devices spanning trucks, trailers, and warehouse scanners that cover 99% of major U.S. roads. The network continuously listens for labels and detects location in near-real time without requiring carrier involvement. Dave Tu, president of DCL Logistics, an early adopter managing fulfillment for consumer electronics and hardware brands, said the label closes a critical gap in LTL and truckload shipping. "In LTL and truckload shipping, you typically only hear about your shipment twice: when it's picked up and when it's delivered," Tu told Samsara. "The Tracking Label changes that. It gives us a level of visibility that just didn't exist before."