Robinson Fresh Expands Texas Cold-Chain Hub to Speed Mexican Produce Flow

Key Details Robinson Fresh, the produce division of C.H. Robinson, opened a 142,600-square-foot logistics center in Pharr, Texas, just 4.5 miles from the Pharr-Reynosa International Bridge. The facility features 69 dock doors, multiple temperature zones, and services including cooling, ripening, quality control, repacking, and cross-dock operations. Why It Matters With 98% of fresh produce imported from Mexico entering through Texas, New Mexico, Arizona, or California - and Texas handling 55% of total volumes - this hub positions Robinson Fresh to reduce border dwell times and accelerate product delivery to retailers and foodservice operators. The facility holds Global Food Safety Initiative and USDA Organic certifications. Company Strategy Robinson Fresh President Jose Rossignoli emphasized the hub integrates sourcing, transportation, and supply-chain services into one platform. The company serves major customers including Whole Foods, H-E-B, Walmart, and Sysco. Rossignoli noted the Rio Grande Valley location handles imports like mangoes, bananas, avocados, and limes requiring specialized repacking and consolidation capabilities. Strategic Location The facility sits near major transportation infrastructure including two international bridges, McAllen International Airport, rail connections, and the ports of Brownsville and Matamoros, enabling faster movement of perishables across the U.S.