Stellantis Taps Hyundai Sales Leader to Boost US Market Share

Key Details Stellantis hired Michael Orange, former vice president of national sales at Hyundai Motor America, as its new head of US sales starting April 22. Orange replaces Jeff Kommor, who is retiring after more than 40 years with the automaker. The move signals the company's commitment to reversing its declining market position in America. Why It Matters Stellantis has slipped to sixth place in US auto sales, behind Hyundai, which now ranks fourth. CEO Antonio Filosa is banking on a US sales turnaround to return the region to profitability this year. Orange's focus will be improving retail sales and growing market share as the company builds momentum. Bigger Picture The hiring comes as Stellantis implements a broader turnaround strategy. The company posted a 12% jump in global shipments during Q1, driven by strong Ram pickup deliveries. Additionally, Stellantis is partnering with Microsoft to develop over 100 AI tools for customer support, predictive maintenance, and cybersecurity protection across its operations.