Produce Reefer Market Hits Reset: All Regions Now Adequate as Florida Fades

Key Details For the first time in weeks, every produce origin in the USDA report shows Adequate truck availability with no shortages reported. The capacity tightness that gripped California, Florida, and South Texas over the past month has completely unwound, marking a significant shift in the reefer market. Florida's Continued Decline Central and South Florida truck availability has eased to Adequate after hitting Slight Shortage status last week. Rates have dropped across every destination for four consecutive weeks. The Lakeland to Atlanta lane now sits at 1,050-1,250 per load, down from 2,100-2,300 just four weeks ago, though still about 100 per load higher than last year. Nogales Rebounds Mexico crossings through Nogales posted strong gains this week after three weeks of softening. The Atlanta lane surged 15 percent to 5,700-5,900, a notable recovery after showing weakness two weeks prior. This reflects carriers repositioning away from soft Florida loads toward Nogales freight. South Texas Holds Steady South Texas rates firmed slightly on most lanes despite truck availability easing back to Adequate. The McAllen to Los Angeles lane continues strong at 4,400-4,800, up roughly 1,200 per load compared to last year. Why It Matters This reset provides clarity for carriers planning routes and freight selection across major produce corridors.