Mudflap Acquires Parade to Expand Freight Capacity Platform

Key Details Mudflap has acquired Parade, a San Francisco-based capacity management platform, in a deal to combine fuel discount services with advanced freight logistics technology. The acquisition pairs Mudflap's network of over 515,000 drivers with Parade's carrier relationship platform, which has processed more than $40 billion in cumulative freight transactions. Why It Matters This strategic move strengthens Mudflap's position in the fintech trucking space by adding tools designed specifically for brokerages and 3PLs. Parade's technology integrates directly into existing transportation management systems, offering seamless workflow for freight professionals managing capacity and carrier relationships. Company Background Mudflap, founded in 2016 by former Trucker Path CPO Sanjay Desai, provides fuel discounts through mobile app and fuel card solutions. Parade was founded in 2015 by Anthony Sutardja, Preet Sivia and Tony Wu and includes talent from Convoy, project44 and Trucker Tools. The company operates with 48 employees and last raised $17 million in Series B funding in September 2023. Next Steps Mudflap recently closed an undisclosed venture capital round in December. The acquisition terms remain confidential, and the company has not yet publicly commented on the deal's completion timeline or integration plans.