Logistics Firms Embrace AI While Retaining Human Touch

Managing Editor, Features and Multimedia [Stay on top of transportation news: Get TTNews in your inbox. ] Freight brokers and third-party logistics providers generally have been embracing the latest advances in artificial intelligence while continuing to emphasize the value of human expertise and connections with customers in an industry built on trust. As part of Transport Topics’ 2026 Top 100 Logistics Companies survey, many of the largest 3PLs in North America outlined how they are incorporating AI into their operations and shared their perspectives on this technology’s impact on the freight business. Nearly all the companies that participated in this portion of the questionnaire have already integrated some form of AI into their business processes, but respondents were at different stages of implementing capabilities ranging from classical machine learning to generative and agentic AI.