Fura Continues Acquisition Strategy with Barton Logistics Deal

Key Details Fura, a Frisco-based freight broker, has acquired Barton Logistics as part of its ongoing consolidation strategy. This marks Fura's fifth acquisition, bringing established shipper relationships and operational expertise into its technology-driven platform. Why It Matters Barton Logistics, founded in 1997, operates across full truckload, LTL, expedited, and intermodal services. The acquisition expands Fura's reach in the 3PL space while giving an experienced operator access to modern automation tools. Fura currently manages over 5,000 monthly shipments through 16,000 carriers and 550 customers. What You Should Know Fura's strategy focuses on acquiring smaller brokers lacking advanced technology infrastructure. The company's AI-powered platform offers carrier sourcing, automated pricing, and real-time shipment visibility. Barton Logistics will transition to Fura's technology ecosystem while maintaining its customer relationships and service standards. The Big Picture Fura's expansion through acquisitions reflects industry consolidation trends favoring brokers with strong tech capabilities. Independent carriers benefit from working with consolidated platforms offering better freight matching and visibility tools.