Florida Reefer Rates Surge Past $5,500 to New York as Seasonal Demand Peaks

Why It Matters Florida's reefer market has entered a critical two-week shortage window with accelerating rates across northbound lanes. Miami to New York loads are now 28% higher than last year, with the New York lane commanding $5,300-$5,500. This isn't a one-week spike - it's a trend gaining momentum. Key Regional Moves New York exploded 35% this week, while Boston jumped 20% and Philadelphia surged 19%. Atlanta added another 6% on top of last week's impressive 42% gain. Baltimore and Chicago also saw double-digit increases. These consistent northbound gains signal sustained capacity tightness on Southeast-Northeast corridors. South Texas Softens Countering Florida's strength, South Texas rates fell hard this week as Mexican import volumes dropped 11% week-over-week. Boston rates from South Texas plunged 28%, Baltimore fell 16%, and New York dipped 11%. The culprit: avocado imports fell 47%. Watch for recovery signals next week, as volumes stabilize. Seasonal Rotation Underway Vidalia onions officially arrived in Georgia under adequate supply. New York apples closed out their storage season. Imperial/Coachella Valley opened with immediate slight shortage conditions. Yakima improved from surplus to adequate. The seasonal board is rotating fast. Carrier Strategy Don't leave money on Florida northbound lanes - Mother's Day floral demand plus ongoing enforcement operations create legitimate pricing power. South Texas weakness reflects volume drops, not structural loosening, so position for quick recovery.